SearchestraYou Show Up for 'What Is', but Not 'Which Is Best'
Your content answers the informational questions well, so AI mentions you during research. But when the buyer asks which option is best, the decision moment, you vanish and a competitor gets recommended. You are visible where it is safe and absent where it pays.
Research visibility is not decision visibility
Answering how-to and what-is questions earns mentions early in the journey. But different questions surface different brands, and the recommendation-style questions are the ones that close deals. If your content only covers the top of the funnel, you are strong where nobody buys and missing where they do.
Cover the questions that decide
| Question type | Where it sits | Are you there? |
|---|---|---|
| What is X | Research | Probably yes |
| How do I X | Research | Probably yes |
| X vs Y | Evaluation | Often no |
| Best X for Y | Decision | Often no, and it costs you |
See where you disappear
Searchestra measures your visibility across intent types, so you can see whether you are strong on informational questions but absent from the recommendation queries where buyers actually decide, and fix exactly that.
Being the answer to research questions is not enough; cover the comparison and recommendation queries where buyers decide, and measure the gap by intent.
Frequently asked questions
Why do I appear for how-to but not best-of questions?
Because different intents surface different brands. Recommendation questions need content and authority aimed at the decision, not just research.
Why does this matter for revenue?
Because the recommendation query is the buying moment. Being absent there means a competitor gets recommended when the buyer is ready to choose.
How do I know where I am missing?
Measure visibility segmented by intent type, so the research-versus-decision gap is explicit instead of hidden in an average.