Searchestrablog
Searchestrablog
Searchestra Blog
The metric vocabulary of AI visibility, mention rate, citation rate, share of voice, position, sentiment and more.
A causal framework for AI visibility metrics. Learn the 4 P's, Presence, Prominence, Portrayal and Persuasion, and how they build on each other.
Answer inclusion rate measures how often your brand appears in any form in AI answers to a query set. Learn how it relates to mention rate.
Before mentions matter, AI has to recognize your brand correctly. Entity recognition rate measures how often it does, and how often it confuses you.
Visibility momentum measures the rate of change in your AI visibility over time. Learn how it is calculated and why model updates can distort it.
Post-citation CTR measures whether AI mentions send users to your site. Learn how this bridge metric connects visibility to attribution, and its limits.
Recommendation strength measures whether AI actively recommends your brand or just lists it. Learn the distinction and why it sits closest to business value.
Beyond positive or negative, AI frames your brand into a role. Being cast as the budget option instead of the leader shapes every comparison.
Hallucination rate measures how often AI fabricates claims about your brand. Learn what counts, why it is a brand-safety issue, and how to monitor it.
Not every wrong claim is a hallucination. Sometimes AI faithfully repeats a source that is itself wrong. That is a factual inaccuracy, and it has a different fix.
Prominence measures where your brand appears in an AI answer, first, buried, or repeated. Learn how position is defined and why it is harder than it looks.
Sentiment captures whether AI describes your brand positively, neutrally or negatively. Learn where it matters, its accuracy limits and how to read it.
Share of voice contextualizes mention rate against competitors. Learn how it is defined, why the competitive set matters, and its pitfalls.
Citation rate measures how often AI answers cite your content as a source. Learn how it differs from mention rate and why the gap matters.
Mention rate is how often your brand appears in AI answers across a query set. Learn how it is calculated, what changes it, and its limits.